Nabucco Island: RL advertising in SL

/ by Sky Light
Here is another, interesting example of an interfacing between real-life and second-life.

In this instance, Raymond Weil Geneve is promoting its Nabucco range of fine wrist-watches on an island of the same name, Nabucco Island. This is not a garish hard-sell. This is an artistic creation in 3-D, nicely done. To see this with full effects, follow the (current) link about Second Life from the Raymond Weil Geneve home-page.

From the Raymond Weil Geneve home-page, you should find a series of web-pages about Second Life.

Then using the RW company’s SLurl to Nabucco Island, you should be led to the Nabucco Tour Starting Point in-world.

The tour is a 3-D, mini-adventure through four acts. The final act involves a puzzle using the company logo, but only in the final act and nicely done. The advertising is subtle.

The product itself is displayed elsewhere, without hitting you in the face. There are an info desk and a video, some 3-D representations of the wrist-watches with technical specs, and even a RW club room (the latter for fans and linked to their website).

This appears to me to be rather a good example, isn’t it? What do you think?

Thanks to Rober Miller for bringing this to my attention.